Our Story

Open Side Gate, Rusty ID Tag and Losing a Pet lead to the idea of customising dog collars.

How the Personalised Pet Story Began.

It was the year 2000, just before the Sydney Olympics and Julie Leeman came home from work to find the side gate of her Baulkham Hills home open and her beloved Golden Retriever Honey no where to be seen.

If this wasn't bad enough, when looking for Honey she noticed something in the dirt that turned out to be Honey's ID TAG, that had fallen off her collar. So not only was Honey lost, there was no way that anyone could call Julie if they found her.

Luckily, and after driving around for hours, Julie's husband Richard managed to find Honey, but that feeling of helplessness Julie experienced was something she never wanted to feel again, or want any pet owner to feel, so she set around creating a better way.

A couple of years, and many prototypes later, Julie and Richard set up a stall at Narabeen Lakes markets to test if everyone loved their idea of embroidering Pets names and contact numbers direct to collars as much as they did.

It was an absolute hit, and on April 19, 2003 Personalised Pet Collars was officially a business.

Julie and Richard frequented markets and dog days for over 15 years before deciding to retire. It was then that Julie's daughter Emma, thought that keeping the business in the family, but moving it to be more online would make a lot of sense, so she purchased the business in 2018 with her husband Adam.

You will still see Julie and Richard at the occasional market around the Central Coast, Lake Macquarie and Newcastle areas, but most the business has moved online where over 20,000 collars get produced from our Berkeley Vale factory.

Our team of 6 sewers all have been with us for multiple years and love customising collars for our pawsome pet loving community. So to past, present and future supporters of our small Aussie family business ... we thank you and appreciate it more than we can put into words.

 Personalised Pet Collars current owners

If you would like more information about our company and our products, please drop us a note at sales@petcollars.com.au or call us on 13COLLAR.

Our factory is located at 3/15 Bon Mace Close Berkeley Vale NSW 2261, there is no showroom as such but if you want to drop in for a measure up or to pick up your order, drop us an email and we will organise a time for you.

Best Wishes

Emma & Adam McDonald