Our Story


It was the year 2000, just before the Sydney Olympics and Julie Leeman came home from work to find the side gate of her Baulkham Hills home open and her beloved Golden Retriever Honey nowhere to be seen.

If this wasn't bad enough, when looking for Honey she noticed something in the dirt that turned out to be Honey's ID TAG, that had fallen off her collar. So not only was Honey lost, there was no way that anyone could call Julie if they found her.

Luckily, and after driving around for hours, Julie's husband Richard managed to find Honey, but that feeling of fear and helplessness Julie experienced was something she never wanted to feel again, or want any pet owner to feel, so she set about creating a better way.

A couple of years, and many prototypes later, Julie and Richard set up a stall at Narabeen Lakes markets to test if everyone loved their idea of embroidering Pets names and contact numbers direct to collars as much as they did.
It was an absolute hit, and on April 19, 2003 Personalised Pet Collars was officially a business. Julie and Richard frequented markets and dog days for over 15 years and built a successful business before deciding to retire.

Fast forward to today, and now the business is largely online and is still a family run small Aussie business, operated by Adam and Vicki, and supported by our small children Joshua and Sienna. We still operate from our Tuggerah factory and have produced and shipped over 100,000 collars and other products to pet owners across Australia, New Zealand and even internationally. Our production team - Mel, Anayla, Chelsey and Julie (yes she hasn’t quite retired completely!) are the backbone of our business and love producing our wonderful personalised collars and leads for our pawsome pet-loving community.

We also have a sister brand - luggagestraps.com.au - helping travelers to navigate baggage carousel chaos and keep their belongings safe when travelling. And we’ve got lots of plans to expand our range of personalised and pet products over the coming months, so watch this space! We’re so excited to show you everything we’ve been working on for you, our loyal community.

So to past, present and future supporters of this small Aussie family business ... we thank you and appreciate it more than you know.

If you would like more information about our company and our products, please drop us a note at sales@petcollars.com.au or call us on 0455 121 625.
Our factory is located at 103/12 Pioneer Ave Tuggerah 2259, there is no showroom as such but if you want to drop in for a measure up or to pick up your order, drop us an email and we will organise a time for you.

Best Wishes

Adam and Vicki

(AS x Ventures Pty Ltd Trading as Personalised Pet Collars)